Insights on email deliverability, engagement analytics, and industry best practices.
France's CNIL published a draft recommendation requiring explicit opt-in consent for tracking pixels. The public consultation closed in July 2025. We're now in February 2026, and the industry has gone quiet. That silence should concern you.
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Every ESP calculates metrics differently. "Delivered" can mean 5 different things. After 27 years of email consulting, h...
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Why do enterprises use 3-7 ESPs? It's not incompetence—it's reality. Here's why "just consolidate" is bad advice and wha...
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Apple Mail Privacy Protection broke open rates in 2021, yet most platforms still report them as gospel. Here's why 40% o...
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A technical deep dive into the email journey: from API call to inbox in under a second. What can go wrong at each stage,...
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